Packaging tapes are useful for packing things up – especially when you’re moving. But you can find more uses for packaging tape. For instance, you can use the concept of printed packaging tape for branding your product. Some people use stock tapes that carry typical messages (e.g. FRAGILE).
But nowadays, individuals and businesses are considering using packaging tapes that are custom printed with unique messages. This sort of packaging tape may serve as your silent brand ambassador while your package is in transit.
Fortunately, there are many companies that offer this sort of customization on packaging tape. All you have to do is look after the quality of the tape material and order professional-grade printing on it. Low-quality tapes or printing can utterly stab your products’ or company’s image. This sort of packaging tape may give people the impression that you are less focused on quality.
Ordering your customized printed packaging tape is easy. All you do is choose a particular packaging tape, which can be tailored to meet your unique packaging needs. Various kinds of tapes apply for different kinds of packaging needs.
As for instance, lighter weight or heavyweight packaging are different. Same goes for single-wall and multi-wall packaging. And another good example of such differences is plain and corrugated packaging. Such packaging calls for different strengths of the tape. And the required adhesive quality would tend to differ too.
Packaging tapes are sometimes made of things that we don’t expect. Good examples are paper, vinyl, or PVC. However, polypropylene and blend tapes are more familiar to most people. But the thin is, each one comes with its unique characteristics as well as strengths.
Glues used may as well differ regarding the speed or strength of the adhesion. Same goes for the suitability for dissimilar surfaces. This means, to make the most out of packaging tape, you should to recognize such key distinctions for choosing the appropriate type of packaging tape. That’s the best way to meet your packaging needs.
You can always get the packaging tape custom printed using the logo or theme of your company. You can also customize the tape with special brand names, contact details and so on.
Custom printed tapes might also bear additional small promotional messages when they make sense and the tape is sufficiently wide. But you got to make sure that the total thing is presented in an elegant manner, so the brand image boosts up, rather than getting hurt.
If you don’t have an in-house design expert to help you with this, a good way to go would be buying design services which are offered by the companies that supply custom printing on packaging tapes. If you share their experience, they should be able to suggest designs that are tailored to fit your specifications and also that of the tape.
The printing might be done on the tape’s outer surface, and also on the inner side of the tubing holding the tape. As this message won’t go with your package, it still might serve useful purposes.
To illustrate, the inner side of these tapes speak for (or represent) your company when you’re presenting them to corporate clients or partners as commercial gifts. Usually, it’s the supplier of the tape who’ll use this space for reminding the consumer that the credit of supplying the high quality tape was theirs.
Companies who’re very much focused on marketing will hardly let these packaging tapes real estate be wasted. Take the instance of common widths of 2˝ or 3˝, and other printable surfaces, as packaging tape pose excellent potentials as a medium for passing on your brand-building or business-promotional messages.
Chances are high that many people will actually notice these messages on the customized packaging tape in the transit. With the appropriate design, brilliant message, memorable background, and overall print quality along with other elements – you are blessed with a great option to get your brand or company promoted for cheap.